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Marketing strategy

CornerStone specialises in developing marketing strategies that assure that your product or service is targeted at your most important customers in such a way that you add more value to your customers than your competitors do, and you maximise your profits. CornerStone will help you to create a marketing gravity that will result in customers coming to you, rather than you beating the bushes to sell to them. A marketing strategy will typically consist of the following elements:

  • Market Selection.
  • Customer Requirements Specification.
  • Appropriate Pricing.
  • Targeted Promotion.
  • Distribution Channel Development.

Testimonial

"I would note Gus's exceptional sensitivity and understanding of market segments and the sales channels. I often exploited his clear and clever market strategies to seek out and support our newest business partners."

Mike Fraser
Director, International Markets, M/ACom



Contact

Email: gus@csbc.co.nz

Telephone: +64 21 555 985

Address: PO Box 31 176, Christchurch